Each year MoFilms manages multiple major video competitions around the world.  This year, a family friend of mine took the Grand Prize at their Cannes Lions Vitamin Water Video Competition with his underwater fantasy advertisement.

The participants were told simply to create a, “short ad that brings [Vitamin Water‘s] new creative campaign ‘hydration only better’ to life in a witty and surprising way” (Via MOFILM).

This is exactly what director Josh Soskin of Houseblend Media did in his picturesque portrayal of the ultimate Vitamin Water dreamworld.  The video takes us on an under-the-sea treasure hunt that will renew your faith in the entertainment value of commercials.  Soskin fittingly closes the video with the caption, “treasure only better.”

Check out another of my favorites from Josh Soskin and Houseblend Media: “Detention,” the Grand Prize winner of the 2011 MoFilms and Tribeca Windows Spec Commercial Contest.  There will be no question as to why they won.


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